Meaning of SEO:

SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

Search Engine Optimization in simple terms as we can give the Highest Ranking to Web pages or blogs when some person Searching Something.

How Search Engine Works

Search engines are like libraries for the digital age.

Instead of storing copies of books, they store copies of web pages.

When you type a query into a search engine, it looks through all the pages in its index and tries to return the most relevant results.

To do this, it uses a computer program called an algorithm.

Nobody knows exactly how these algorithms work, but we do have clues, at least from Google.

To give you the most useful information, Search algorithms look at many factors, including the words of your query, relevance, and usability of pages, the expertise of sources, and your location and settings. The weight applied to each factor varies depending on the nature of your query – for example, the freshness of the content plays a bigger role in answering queries about current news topics than it does about dictionary definitions.

Speaking of Google, this is the search engine most of us use—at least for web searches. That’s because it has the most reliable algorithm by far.

Types of SEO.

In this post, we will explain to you 7 different types of SEO & how they are important to plan your organic search strategy to rank higher in organic search listings amongst your competitors.

Black Hat SEO

White Hat SEO

Gray Hat SEO

Negative SEO

On-Page SEO

Off-Page  SEO

Black Hat SEO:

This is the exact opposite of white-hat SEO in that it finds and takes advantage of any loopholes or weaknesses in Google’s search algorithm to rank better on its SERPs.

White Hat SEO:

Refers to all the optimization techniques which abide by Google’s Search Engine Guidelines.

Grey Hat SEO:

It is often used by SEO agencies due to pressure to see quick results from a client and fall in between white and black hat SEO in terms of approach.

Negative SEO:

This is done to make your competitor’s search rankings suffer so that you can take their place or benefit from it.

On-Page SEO:

All the measures you take to make your web page rank higher on search engine results pages (SERP) fall under On-Page SEO.

Off-Page SEO:

All the measures you take to make your web page rank higher on search engine results pages (SERP) fall under On-Page SEO.

Technical SEO:

It is largely to help Google bots successfully crawl, interpret and index all the pages of your site for future use.

Importance of SEO

A successful SEO strategy will attract thousands of visitors to the website. While your visitors explore your page, they are likely to follow you by clicking on your social media icons. This is one of the most influential benefits of SEO as a huge number of people use social networking sites.

Search engine optimization or SEO is the practice of a set of techniques that helps you achieve your online success by creating your presence and visibility on the search engines and help you get organic traffic from there, which can be converted into your customers and therefore build your sales and revenues.

SEO is very important for your online success as it helps everyone and every type of venture or business or company to succeed online. Search engine optimization is the best way for everyone to prosper and flourish online because it lets you take advantage of the most important and popular online platform, which is the search engine.

Search engines provide you with the best market for everything. Here you can:

  • know and reach your audience
  • fulfill and satisfy them with information
  • market, advertise, and sell your products to them

Search engine optimization or SEO is the practice of a set of techniques that helps you achieve your online success by creating your presence and visibility on the search engines and help you get organic traffic from there, which can be converted into your customers and therefore build your sales and revenues.

Benefits of SEO.

  • SEO targets quality traffic. One of the biggest advantages of SEO is that it’s an inbound marketing strategy. …
  • You don’t need to pay for ads in SEO. …
  • SEO gets more clicks than PPC. …
  • SEO helps PR. …
  • You can move ahead of the competition. …
  • Site assessment. …
  • Ongoing optimization and testing. …
  • Reporting and analysis.

How to Do SEO.

Search engine optimization takes time and money. If you’re short on time but have the money, an agency or consultant is an option. If you’re short on money, use these do-it-yourself tips to boost your site’s organic rankings.

1. Improve Title Tags

Look at your highest-level category pages. My research shows that e-commerce category pages should drive up to 32 percent organic search traffic than product pages.

2. Master Keyword Research

A sound SEO program relies on a keyword to:

  • Know the words and phrases of real searchers,
  • Determine which keywords to target,
  • Gauge demand for your products.

Marketers tend to use the jargon of their industry and brand. Don’t assume that you know what consumers want and how they search — do the research.

The best keyword tools offer a demand score for each theme. Google Research planner is the free, go-to keyword research tool, though you’ll need an active Google Ads campaign to access the most useful data.

3. Understand Your Competition

Identify your organic-search competitors — not necessarily the sites that sell exact products and services, but also informational sites and massive retailers that compete for the same phrases. Wikipedia, Vogue magazine and Walmart are your competitors if they’re taking up room on the search results page. Ask yourself:

4. Map Keywords

Knowing what consumers want and the search phrases they use, map keywords to each page on your site.

Create a spreadsheet of all critical pages in your site’s navigation and map unique primary and secondary keywords to each. Create new pages for unassigned high-value keywords.

5. Optimize Your Site

With your keyword map in-hand, the next step is implementing on-page SEO, including:

  • Updating the content on the pages to include the keywords;
  • Creating new pages (for unassigned keywords) with text and, potentially, graphics, audio, and video;
  • Launching a new, keyword-rich section, such as a blog or education portal.

6. Produce Regular Content

Create ongoing content tailored to your audience. You don’t have to kick out a new blog post or other content every day. That’s unrealistic for many eCommerce sites. Just publish Unique content at least Monthly if Weekly. Consistency is key.

7. Boost Link Equity

Link equity is the quantity of high-quality, topically-relevant sites that link to yours. Link equity and contextual relevance are the top two organic ranking factors. Combined, link acquisition and Content marketing increase your link equity naturally.

8. Build Your Social Media Network

Social media enable you to connect with your audience. Nurturing those relationships increases the exposure of your content and, thus, the likelihood that some will blog about it or link to it.

9. Understand Analytics

You can’t optimize what you don’t measure. SEO requires a basic understanding of Google Analytics(or equivalent) to know which pages to optimize and which are performing strongly.

In Google Analytics, go to Acquisition > All Traffic > Channels. Click on “Organic Search” and then change the Primary Dimension to “Landing Page.” You can then analyze your SEO performance.

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10. Read SEO Posts

Study an SEO guide such as my SEO how to do series. Other helpful and free beginner SEO guides include Moz’s TSeo guide of Beginners Search Engine Land’s “Guide to SEO,” and Google’s “Search Engine Optimization Guide.”

This is all about SEO………..

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